Archive for March, 2008

Your future customers

March 31, 2008

A leading marketing consulting company, Forrester (http://www.forrester.com/rb/research) has just released an interesting report, US Interactive Marketing Forecast, 2007-20012. I’ve had a chance to look it over. It won’t tell you how to write better, but it has some interesting statistics and predictions on this kind of marketing in the US.

What I found most interesting is that while your current customers may not be using the Internet, podcasts, Webinars, Blackberries, etc., enough for you to invest in that market today, your future customers are already there. People in the 18-27 age demographic, for example, spend twice as much time on the Internet for work and play as those in the “Boomer” generation, and comparatively less time watching TV. You may not be targeting 22-year-olds today, but ten years from now, you’ll need a strong Internet and interactive presence if you want to compete for this customer. The time to build for the future is now, not when your sales and growth start to tail off.

 

Having said that, it’s probalby time I updated my Web site to make it less like a portolio and more like a marketing tool. If you have an opinion I’d like to hear it.

Advertisements

Outsourcing on a small scale

March 18, 2008

One of the costs of doing business is office machines. When I started out, i there weren’t even a copy machines. People used “onion skin” and carbon paper to make copies, typing on manual typewriters.

 

Today, those and many other functions are done with in-house computer programs. But that may not be the case much longer.

 

Many office functions are moving on-line. One of the most recent full-featured applications to do that is Google Apps. Popular office programs such as word processing presentations are available on-line, and they should be updated automatically as improvements are made.

 

I have been using Microsoft’s XP Professional and Office 2003 for several years, with pretty good results. Now the next upgrade, Vista, is on the market. I am thinking it over carefully. I am sure there are product improvements, but maybe I can get the same thing in another format, for less money, and that I won’t ever have to replace. So I am trying out Google Apps for myself. You may want to consider it for your business, too.

 

Will this be as good as Microsoft? I’ll let you know in a future post.